Channel | Data Driven ROI

Multichannel integration the combining of multiple selling channels and multiple marketing media is on everyone's minds these days. And if it isn't, it

Feature Films for Families has built an 18 million-name database, consisting of 7 million customers and 11 million prospects. These prospects come pre-qualified,

THEY MAY BE ON THE OTHER SIDE OF THE WORLD, but Liberty Group, a South African financial services company, faces a problem all too familiar to U.S. firms

AARP is going after the Hispanic senior market with a mid-seven-figure initiative. In 2003, 4 million of AARP's 130 million direct mail solicitations

Roche Diagnostics and Fulcrum Analytics have won a Gold NCDM Excellence Award for Roche

Lifetime Television, the network for women, has found a way to help both its viewers and itself. In 1999, the network started sending monthly newsletters

Burger King thought it was in CRM heaven when it started its BK Rewards program a short time ago. A press release stated that the initiative would "drive

What looked on paper like an $18 million profit for Chase's Group Sales program was actually an $18 million loss for the entire company. But the loss

Anheuser-Busch has a new bar buddy: Microsoft Corp. The two collaborate on an on-premise campaign that brings Xbox games to bars and clubs with Budweiser.

In the business of direct marketing, we are always in a hurry. We hustle our mailers out the door to be the first to arrive. We perk up our offers with