CONSUMER FIRMS are more likely to invest in database personnel and their systems, but business-to-business companies are gearing up to spend more on marketing campaigns in 2003, according to DIRECT’s annual survey of database practices.
CONSUMER FIRMS are more likely to invest in database personnel and their systems, but business-to-business companies are gearing up to spend more on marketing campaigns in 2003, according to DIRECT’s annual survey of database practices.
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