Channel | Data Driven ROI

CONSUMER FIRMS are more likely to invest in database personnel and their systems, but business-to-business companies are gearing up to spend more on marketing

ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24

Spending on games, contests, and sweepstakes rose 10 percent to $1.65 billion in 2001, according to PROMO estimates. The year's biggest news the indictment

RISING CUSTOMER DEMANDS and ebbing budgetary resources does this sound like the way the tide has been turning in your company's customer relationship

M&M GOES GLOBAL Hackettstown, NJ-based Masterfoods USA's M&M brand this month flips the switch on the largest marketing campaign in its 61-year history,

What to do when the Super Bowl is over and March Madness is still a month away? If you're Frito-Lay, you get yourself an Xbox or a truckload of Xboxes.

You must feel like Santa Claus, awarding all those cool prizes to sweepstakes winners, an admiring client recently told me. Actually, Santa's been getting

Traditional brands regain the spotlight as spending rises 9.0 percent.

Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America's obsession with Tinseltown, judging by the steady

Publishers Clearing House, Time settlements have implications for all sweepstakes.As direct-mail marketers spend an estimated $28 million to comply with