Channel | Data Driven ROI

Chicken of the Sea International is looking for a few good lyricists to create a new verse for the company’s famous jingle—with a twist

Simon Property Group is out with an interactive gift card designed to bring a piece of Olympic fever to shoppers

Novamex, distributor of Los Refrescos de Mexico, is running a sweepstakes for a trip to Las Vegas on Southwest Airlines.

Hawthorn Suites has kicked off an interactive instant-win game and sweepstakes offering the chance to win an Orlando, FL, vacation

Cooking magazine Taste of Home is out with contest searching for the “best recipes” for a chance to compete for $25,000

Without doing one ounce of marketing in grocery stores, Dibs is hoping to drive sales of its ice-cream with a new customer, 13-year-olds and up. It's

What do customers want when they reach a call center? Courteous American reps who can solve their problems. And there's little room for error, judging

Not surprisingly, DMers' and privacy professionals' opinions about data security differ, according to a recent study of e-mail marketing practices and

McDonald’s “Big Mac Chant Off,” looking for the best user performance of the classic “Two all-beef patties” jingle, has found its winner. But one of the runners-up is grabbing some of the headlines around the promotion: for having held up a McDonald’s back in 1994.

Borders recently overhauled its Web site and is teaching people about the changes with a new sweepstakes.