Chicken of the Sea International is looking for a few good lyricists to create a new verse for the company’s famous jingle—with a twist.
People are being asked to craft 30- to 90- music videos turning the original lyrics into new verse of their own. People can upload the videos to “The Mermaid Jingle Jam” contest at www.MermaidJingleJam.com or www.ChickenOfTheSea.com through Oct. 1.
The new verse should include four key themes focusing on health, convenience, quality of life and dietary requirements. Sample videos can be seen on Chicken of the Sea’s YouTube page at www.youtube.com/user/TheMermaid2008. To enter, all participants must either sign up for, or be registered members of, the Mermaid Club, the company affinity program. Members receive a monthly newsletter filled with healthy lifestyle tips, hear about new products and promotions and receive product recipes.
As an added incentive, the first 100 people who submit valid video entries will win an iPod shuffle.
A panel of judges will select semi-finalists, followed by a public vote for the finalists and the grand-prize winner. The top winner will receive a trip to Universal Studios Hollywood, including airfare, a behind-the-scenes tour and dinner at a Hollywood hotspot. In addition, a truckload of Chicken of the Sea seafood products will be delivered to the winner’s local America’s Second Harvest food bank, the company said.
The contest is an extension of the Twice a Week for Better Health campaign, which Chicken of the Sea launched last fall in partnership with national hunger relief organization America’s Second Harvest—The Nation’s Food Bank Network. The contest is designed to spread the news about the healthfulness of seafood, while giving people a creative way to get involved and help stop hunger in their neighborhoods, the company said.
Print ads, TV spots, radio promos and e-mails to more than 100,000 Mermaid Club members will help support the program. Chicken of the Sea is also running a social media campaign, which includes outreach to bloggers, pop-culture enthusiasts, social networks and Web sites to further promote the contest.
Chicken of the Sea’s PR firm Nuffer, Smith, Tucker is handling the effort.
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