Loyalty Marketing
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Data Driven ROI
Millenials Are the Mobile-First Generation
A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.
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Data Driven ROI
The Ups and Downs of Socially Conscious Brands
There’s a fine line between socially conscious marketing and appearing self-serving. This thoughtful article helps sort it all out.
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Data & Analytics
Making CRM stick – Five Ways to Increase CRM Adoption
Change is hard and some people will try to avoid it—even if the change is for the better. Is there a secret to successful CRM deployments? In many ways, the “X factor” is you.
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Acquisition
Plum Organics Launches #ParentingUnfiltered
Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.
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Acquisition
5 Location-based Marketing Experiments to Test
Here are 5 ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI.
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Data & Analytics
TGI Friday’s Takes Customer Feedback Seriously
TGI Friday’s is leveraging relationships formed through its loyalty program and using that data, as well as feedback from customers, to inform everything from marketing campaigns and rewards programs to menu items.
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Data Driven ROI
Chief Marketer Asks….What Matters Most in ROI?
We ask several top marketers….what matters most in professional (and personal) ROI?
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Acquisition
3 Tips for Marketing to College Students
With an estimated $417 billion in spending power, college students represent one of the most valuable market segments for many brands.
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Data Driven ROI
Consider Individualization Rather Than Personalization
A recent study revealed 4 out of 5 consumers feel brands don’t know them as an individual—but almost 90% of marketers agree personalization is critical .
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Digital
Bluetooth Keyboard Arrives with Trays of KFC Chicken
KFC’s Tray Typer is an innovative marketing tool that let’s customers use a bluetooth keyboard to text from their phones.