Facts & Figures

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  Agencies

  A Recession Is Coming: Is Your Talent Strategy Built to Last?

  Want to keep your best employees happy? As the possibility of recession draws
  nearer, keep these three marketing employment trends in mind.

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  Facts & Figures

  B2B Marketers Need to Improve Website Engagement: Forrester

  B2B marketers need to focus less on themselves, and more on creating a
  dialogue with website content, according to a new report from Forrester.

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  Facts & Figures

  What Makes A Brand “Patriotic”?

  As Independence Day approaches, many brands are flying the red, white and blue.
  How does your company express patriotism with brand values?

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  Data & Analytics

  Data and Emotional Intelligence: The Toronto Raptors’ Secret Weapons

  The recent NBA championship of the Toronto Raptors was a triumph of
  emotional intelligence and data. Here are the takeaways for marketers.

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  Facts & Figures

  3 Ideas for Optimizing Inbound Phone Calls

  Consumers are using digital channels more than ever,
  but they haven’t hung up the telephone completely just yet.

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  Video Marketing

  B2B Video Length Drops, but Engagement Increases

  The typical length of a B2B video is getting shorter, but viewers are
  watching longer, according to a new report from Vidyard.

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  Facts & Figures

  B2B Brands Need to Step It Up to Reach Millennial Buyers

  Millennial B2B buyers are more influenced by sustainability and after-sales
  support rather than price and quality, according to a new report.

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  Social

  Why You Need to Target Manufacturing Workers on Social Media

  Of the 610 million users on LinkedIn, would you guess that more than 50 million
  are in manufacturing? Here’s why you need to engage these B2B professionals.

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  Data Driven ROI

  5 Strategies For Improving Customer Experience

  Optimizing customer experiences in a way that establishes loyalty can be
  hard work and requires brands to truly understand their audience.

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  Facts & Figures

  Marketing Spending Getting Outpaced by R&D: Report

  Many companies used to spend almost equal amounts on R&D
  and marketing, but that number has changed