Arm & Hammer Reinforces Brand Value with Mobile Coupons
Arm & Hammer is using a mobile coupon as a way to gather customer intelligence from some retailers not willing to share that data.
Arm & Hammer is using a mobile coupon as a way to gather customer intelligence from some retailers not willing to share that data.
A lot of exhibitors bend over backwards to get the attention of attendees
2012 PRO Award Finalist: Grey Alliance for Canon USA and its "Project Imagin8ion" user-generated photo contest.
2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the "Focus Rally" promotion.
Discount retailer Five Below gets points for speedy first delivery, but not all of their email [creative] decisions make complete [sense].
Kraft's Lunchables brand kicks off its largest campaign
JKY by Jockey debuts "It's Time to Change Your Underwear" campaign at Target stores, using insights about who buys it (women) and how.
Infinity Marketing was charged with breaking through the noise around the launch of HP's Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following--all while making it the most talked about product launch and event campaign of the CES show.
2012 PRO Award Finalist: The Marketing Arm for Nintendo for the "Super Mario 3D Land Launch" event marketing promotion.
P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are "parking lot pros" at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.