IBM Emphasizes Personalization and Speed at Its Revamped Flagship Event
IBM's flagship conference has new formats, immersive activations and concise content.
Channel | Events
Key Insights From the 2023 Experiential Marketing Summit
A recap of this year's Experiential Marketing Summit.
Absolut Marketing VP Matt Foley on Activating in the Metaverse
Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.
How Paramount+ Recreated the Frosty Palace Diner From ‘Grease’ to Promote Its New Series
Paramount+ and media partner POPSUGAR marketed the streamer’s original musical series to both newcomers and superfans.
INFOGRAPHIC: 75% of Event Marketers Believe AI Will Change Events
The results of Event Marketer's latest Pulse survey, on AI in events.
Sports Sponsorship: Four Tips for Engaging Pickleball Crowds
How to engage fans of the nation's fastest-growing sport.
Marketers on Fire: Nutrabolt CMO on C4 Energy Rebrand, Growth Strategy and Working With Talent
We talked through C4 Smart Energy's rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.
Why adidas Chose to Highlight Female Athletes During the FIFA Men’s World Cup
adidas opted to highlight female athletes during the FIFA Men's World Cup with a trio of 121-foot by 95-foot murals carved in sand.
Brands on Fire: TurboTax Marketing SVP on Courting Student Athletes During March Madness
Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.
SXSW 2023 Photo Gallery: 18 Brand Experiences
Explore 18 brand activations that were on the ground at SXSW 2023.
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