Channel | Events

Three things influencer marketing campaigns can take away from the “Barbie” movie’s massive success.

How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.

Three strategies to keep in mind when scaling a mission-driven business through partnerships.

State Farm's Alyson Griffin discuses marketing’s true value, reaching gamers, courting Gen Z audiences and a bit of celebrity gossip.

Here's the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.

A tour of stand out event marketing strategies at the annual INBOUND conference.

We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.

SLG CEO Ann Hand on building in-game experiences, measuring campaigns in virtual worlds and thoughts on the metaverse.

We spoke with Jagher about the brand's multi-phased "Let's Find Us" campaign that examines cell phone overuse.

We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.