Engagement
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Direct Marketing | Print
Direct Marketing South of the Border: Time To Opt In
Planning to do more consumer marketing south of the border? No surprise, considering Mexico’s much improved economy.
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Direct Marketing | Print
Mysterious Boxes Make Noteworthy Marketing Tools
Cravebox is a new product discovery service that delivers themed, curated boxes with unique finds relevant to the recipients’ interests, occasions and activities.
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Data & Analytics
Showrooming: Theft or Opportunity?
Retailers with heavy investments in physical stores resent Showrooming. Here’s the latest on opportunities to fight back.
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Engagement
Improve Online Events By Tracking Attendee Behavior
Using modern webcast and virtual environment technology, you can track attendance, run surveys and and pose questions during the event to keep attendees engaged. But what if you could track their actual behavior?
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Digital
Herschell Gordon Lewis’s Annual Best and Worst Catalog and Ecommerce Copy
Copywriting guru Herschell Gordon Lewis gives his take on this year’s creative crop. See which websites and catalogs are worth a second look.
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Direct Marketing | Print
DM Hiring 2013 Outlook: Data Analysts in Demand
Data analysis specialists are among the most in-demand marketing professionals, according to marketing recruiter Jerry Bernhart.
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Engagement
Tis’ the Season for Gift Cards: NRF
Shoppers plan to spend more than ever before on gift cards over the holiday shopping season.
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Direct Marketing | Print
Chief Marketer Listline Dec. 10
List featured this week include Travelsmith Catalog Buyers Insert Program and Our Sunday Visitor.
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Acquisition
Kellogg, Verizon use Gamification to Build Loyalty
Three ways gamification can benefit brands.
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Direct Marketing | Print
Chief Marketer Listline Dec. 3
Each week, Chief Marketer features a selection of files new to market. Lists offered this week include American Wildlife Foundation and Ageless Iron Almanac.