Channel | Engagement

Kellogg's "While You Sleep" campaign is a real shift for the brand to late day marketing in an effort to get consumers to eat more cereal.

Marketers may understand their customers, but the sales team has a unique relationship with prospects that too few marketing departments are leveraging.

The article explains what a “missed call” is, what ZipDial does and what’s in it for Twitter.

IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.

Best practices for content marketing webinars includes a number of key items including, the title, promoting the speaker and updating the message.

At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.

Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights.

Is your organization active, inactive, proactive or reactive when it comes to digital marketing?

Hollywood needs strong social marketing skills just as much as any marketer. It has movies to sell. Take away a few tips for your own marketing tool kit.

Anheuser-Busch made a memorable impact with its "Puppy Love" Super Bowl ad last year. Next month, a sequel and other spots are expected to wow the audience.