Q&A With GE’s New CMO, Linda Boff
In this Q&A, Lisa Boff talks about her main objective at GE, how to market the company as a “digital industrial company” to both businesses and consumers.
In this Q&A, Lisa Boff talks about her main objective at GE, how to market the company as a “digital industrial company” to both businesses and consumers.
We all know that attending a conference can be a great place for learning and networking. Here's 7 hot tips to make your time more productive.
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