Engage & Convert
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Acquisition
The Best Spirits Marketing Campaigns of 2017
Some of the most innovative and surprising creative work is delivered
in the form of spirits marketing campaigns. -
Acquisition
15 Ways to Bridge Social Commerce and Brick-and-Mortar Stores
Some 47 percent of the retailers have social commerce sites and are trying to figure out how to effectively pair those sites with their retail stores.
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Acquisition
Behind the Scenes of Bud Light’s “Dilly Dilly” Mania
Two words—Dilly Dilly—took off in the pop-culture lexicon creating a striking success story for Bud Light and its agency.
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Demand Gen
5 Content Marketing Myths to Bust in 2018
There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down.
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Acquisition
4 Pitfalls When Capitalizing on Nostalgia Marketing
Feeling nostalgic? From product reintroductions to marketing campaigns, marketers are vying for our affection of happy memories with nostalgia marketing.
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Acquisition
How to Turn Holiday Bargain Hunters into Loyal Customers
Despite the fleeting presence of holiday shoppers, there is a major opportunity to turn those one-off shoppers into long-term loyal customers.
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Acquisition
How Digital is Forcing Sales and Marketing to Unite
Simply put, businesses can’t afford to continue siloing their sales, marketing and support efforts. Here’s what you need to know.
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Acquisition
Your Holiday Reading: Top 12 B2C Articles from November
It’s a busy time of year, so we have collected the top articles for you to catch up on.
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Acquisition
Customer Loyalty: Three Tips to Earn It and Keep It
Don’t let holiday shoppers go astray. To maintain customer loyalty, here three tips for retailers to apply today.
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Acquisition
How Henkel Stays on the Cutting Edge of Influencer Marketing
Ken Krasnow, VP omnichannel marketing, Henkel N.A., will share his expertise and insights during Chief Marketer’s virtual conference “5 Marketing Trends to Bet On in 2018.”