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At the North American International Auto Show later this month, Chevrolet will unveil its C6 Corvette the sixth radically different design since the line

The California anti-spam law has made e-mail marketers frantic. Others are banking on the fact that a federal spam bill will pass before the state law,

Besieged by anti-spam laws and rising consumer mistrust, e-mail marketers and list professionals say that despite it all, prospecting isn't dead. Several

As vice president of outbound marketing solutions for San Francisco-based CNET Networks, Markus Mullarkey oversees tens of millions of retention e-mail

Kraft Foods Inc. is using a series of e-mail newsletters to create a dialogue with customers and get them thinking about cooking. The packaged goods conglomerate

The U.S. Senate, after months of jawboning, passed the first federal anti-spam bill last month by a 97-0 vote. The Can-Spam Act criminalizes some spam

Three interactive trade groups, taking a tougher line than the Direct Marketing Association, have agreed that marketers must obtain permission before

The Direct Marketing Association is considering a legal challenge to the new California spam law, SB-186, by state Sen. Kevin Murray (D-Culver City).

Successful database marketing has always been based on communications. There is no point in building and maintaining a database unless you use it to create

Who says you can't retaliate against an Internet service provider? CI Host has filed a lawsuit against America Online for allegedly blocking its e-mail.