Channel | Email

Kraft Foods had a problem only a couple of years ago: the flatline growth that affected most packaged goods marketers. But the proposed solution a permission-based

The text of a direct response e-mail (not the subject line, where spam filters would kill it, dismember it and heave it into the Ganges River) suggests:

Michael Mayor, president of NetCreations, wants direct marketers to agree on what opt-in e-mail really is. Mayor, who is chairman of the e-mail committee

Sure, it's easy to get people to come to the show. But getting them to buy a ticket is another story. Chet Van Wert, strategic marketing director for

Personnel Decisions International, a human resources consulting firm, sought an innovative way to market a new Web-based product that measures change

America Online, Microsoft and Yahoo plan to jointly develop a system to defeat spam. The three leading providers of e-mail accounts said on Sunday that

What does a list cost? In the e-mail arena, way too much, list marketers and mailers are grousing. And it's not because the base list price has changed

Advanced Polymer Alloys, a chemical manufacturer facing a budget crunch, replaced postal mail and direct response space advertising last year with an

When Paul Simon wrote his ode to breaking up 50 Ways to Leave Your Lover back in 1975, he had no idea the song's sentiments would apply to e-mail newsletters

Eighty percent of Americans find unsolicited e-mail very annoying, up from 49% roughly two years ago. And nearly 75% would make these messages illegal,