Beating the Filter Odds
Sometimes it seems like everybody’s putting up roadblocks for e-mail direct marketing campaigns.
Sometimes it seems like everybody’s putting up roadblocks for e-mail direct marketing campaigns.
Marketers tackle getting past ISPs and other issues in Direct’s annual e-mail roundtable
Successful e-mail marketing involves growing your e-mail list, providing content that is relevant and fresh, engages your audience and, ultimately, closes
CNET Networks sends half a million e-mails each week customized to the specific interests of visitors to its digital sites. These e-mails pay off with
The cost of erroneously blocked e-mail that sent to recipients who have given their permission to receive it will reach $419 million in 2008, up from
Every legitimate marketer wants to comply with Can Spam, the new federal anti-spam law. However, many are unsure of the statute's details, because the
Northwestern University's Kellogg School of Management is set to further fine-tune and expand its direct marketing, which it began overhauling last year.
PartyLite, a firm that sells candles through a vast network of women, has found a way to reach out to both buyers and sellers: An e-mail newsletter. The
As the popular media chatters about Can Spam not making e-mail inboxes any thinner, e-mail marketers are telling a different story. Can Spam has turned
When it comes to breaking through to your customers' e-mail inbox, it's getting to be less about what you say and more about how you say it. The spam
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