Snap a Bottle of Pepsi and You Just Might End up at the Super Bowl
Snapchat and gamification turn stagnant bottles of Pepsi and packages of Frito-Lay snacks into an entertaining sweepstakes.
Snapchat and gamification turn stagnant bottles of Pepsi and packages of Frito-Lay snacks into an entertaining sweepstakes.
With more and more new words coming into the language every year (Seussian anyone?), its becoming more and more difficult to choose the right words in marketing.
Coupon use is holding steady, according to the 2K17 Valassis Coupon Intelligence Report.
The Gillette Happy 18th Birthday packages will be mailed to 2 million this year. Some end up in the hands of women who share the surprise on social.
A innovative, modern mix of disruptive marketing helped doubled sales to $300 million with the company on track to double sales again this year.
In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.
Marketing technology plays a lead role in how Coke No Sugar beverages get into consumers hands.
How the success of this outsized Coca-Cola brand activation in Romania could be brought to the U.S.
Tax and auditing firm Grant Thornton has launched its first ad campaign in eight years to increase awareness with prospects in the financial marketplace.
Chief Marketer recently chatted with John Civantos, managing partner of Court Square Capital Partners, who received the Financial Innovator Award from Marketing EDGE earlier this month.