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As marketing teams strive to set a new bar for content and feature richness, what can they do to protect ecommerce site performance in the process?

Miss any of Chief Marketer’s top B2B and martech stories of 2017? Here’s your chance to catch up.

Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.

It's a busy time of year, so we have collected the top articles for you to catch up on.

A great headline and a striking font contribute quite a lot to the effectiveness of marketing creative. But there are other, more subtle design elements that can be just as impactful—including these six essential ones.

When done properly, attribution programs can live up to the hype and deliver outstanding business value and insights. But for every success, there are also failures.

In a candid, wide-ranging interview, Brian Seewald, VP digital at DSW, talks about how he is shaping marketing to meet the needs and expectations of today's changing retail environs.

Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks. 

Since 2014, TWBA/Paris has been releasing minimalist campaigns for McDonalds. The latest is bare bones.

AI Helps JP Morgan Chase Boost Customer Engagement