May’s B2B & Martech Top 10
Wondering what all the cool kids have been reading? Here’s a recap of Chief Marketer’s most popular B2B and Martech stories for May 2017.
Wondering what all the cool kids have been reading? Here’s a recap of Chief Marketer’s most popular B2B and Martech stories for May 2017.
On a quest to reach new customers, Lululemon's This is Yoga campaign is its answer. The strange part is that there is no yoga practiced in the campaign.
Account based marketing (ABM) helped Domo connect with key prospects using a digital and direct mail campaign brewed around the concept of coffee.
Airbnbmag is Airbnb's latest marketing ploy to share its message that you can feel at home anywhere you go in the world
A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers.
Planning for a social media crisis is becoming the norm, just like the fire department might practice emergency drills in the event of a high rise fire.
A shocking statistic: Millennials have thrown away 300 million pieces of clothing because they became stained by deodorant.
Consider prefacing your direct mail initiatives with digital banner ads to test messaging, offers and creative.
Originally thought of as an April Fool's joke, orders are coming in via the Amazon Dash Button four times per minute.
Pam Kermisch, senior director, integrated marketing, takes us on the trip from tough challenges to smooth marketing for Indian Motorcycles.