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There are so many examples of marketing blunders that it's hard to understand how adidas just unleashed an email so insensitive that's it's incomprehensible.

Avnet launched a global branding and marketing initiative this week to position itself as a resource from design and supply, to production and delivery and beyond.

Testing is easier than ever in the digital age. Still, many marketers skip this vital step—and that's a mistake.

In case you missed them, here are Chief Marketer’s top 10 most-read B2B stories for March 2017.

Marketing in the insurance space tends to highlight the negative, but Hiscox looks at the upside to taking risks in its new “I’m Possible campaign.

Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights.

Erick Dickens joined King’s Hawaiian with a tough task, grow the brand, build a marketing team and don’t expect much of a budget, yet he prevailed.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.

A billboard promoting Australia Day was quickly taken down after threats against the agency for including images of women wearing hijabs.

To celebrate the life of Herschell Gordon Lewis, here's a small collection of his contributions to Chief Marketer and Multichannel Merchant.