Channel | Digital

Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind the Smile with Lay's campaign and activating its partnership with Operation Smile.

Judging is now underway to see who will win the McDonald's Bling Mac Contest, a special promo for Valentine's Day.

Bruce Henderson, CCO, Jack Morton Worldwide, on shaping consumers and marketers narrative so that it contributes positively to a brand’s overall narrative.

Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the details on the new HGTV chatbot on Facebook Messenger.

A partnership with Chef Jeff Mauro helps kids expand their taste palates and get more involved in cooking.

The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here's what marketers need to know to weather the changes.

Love Unconventional is the brand's Valentine's Day campaign that includes a Snapchat game and limited edition packaging on its champagne.

Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here's a look at 10 audio trends to watch in 2018.

What would happen if Amazon's Alexa loses her voice? We'll find out Feb. 4.

CMO Dean Evans gives a play-by-play on the strategy, timing and theme around Hyundai's release of its 12th Super Bowl spot airing this Sunday.