Digital
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Profiles & Campaigns
London Business School Debuts Branding Campaign
This month, the London Business School is kicking off “Minds alive,”
a campaign to raise awareness with both prospective students and alumni. -
Acquisition
Acura Challenge Enlists ESPN Host and Sports Commentator
Acura is jumping into March Madness with an online challenge to
show off its “super handling” all-wheel drive technology. -
Acquisition
New Chipolte Rewards Program Debuts with $250,000 Giveaway
To make a splash, Chipolte is partnering with Venmo for the giveaway to post
surprise deposits directly into loyalty members’ accounts. -
Facts & Figures
Original Content Builds B2B Brand Trust: Report
Original research and quotes from customers are among
top elements in content that help build B2B brand trust. -
Email
8 Ideas for Boosting Email Marketing ROI
Email is a major workhorse when it comes to boosting engagement
and conversion. Here’s eight tips for better email marketing ROI. -
Acquisition
Brands Put their Best Foot Forward for International Women’s Day
International Women’s Day brings brands out in force—Bud, Celebrity Cruises,
The Body Shop and many others—to celebrate women. -
Acquisition
KFC Lab Crowdfunds its Craziest and Most Innovative Ideas Yet
From rotating celebrity colonels to live-stream videos of colonel climbing cats,
KFC comes out swinging once again from left-field with its marketing magic. -
MarTech
Five Ways to Use Text Analysis
Text analysis helping transform digital marketing strategies.
Here’s five ways it can help your team. -
Acquisition
Micro-, Nano-Influencers Elbow Celebs Out of the Spotlight
Marketers are turning to influencers with smaller audiences where brands can take a
more thoughtful and nuanced approached to connect with those audiences. -
Direct Marketing | Print
6 Tips for Starting Customer Conversations
At LeadsCon Las Vegas this week, Gordon Brott
shared tips for getting your audience talking.