How do paid search marketing and search engine optimization interlock? When should marketers opt to pay for placement on a search page, and when should they spend their resources on making their existing Web sites more readable to search engine
If you're a consumer marketer, you're probably doing all you can to gain incremental holiday sales. Of course, even if the fourth quarter isn't your
As lower costs and potentially higher returns drive more corporate advertising dollars into online media, the DM industry could be on the verge of another
Imagine how much more powerful catalog distribution would be if you could employ a psychic mailman to wait outside the doors of your best customers' homes
The Hawaii vacations area of A1 Vacation Rentals.com recently dropped from Google's fifth search result to 55th. The site, which promotes regional resorts,
Looking for a way to elbow ahead of your competition online? One way to do that is to learn everything you can about their search behavior, said Allan
The growth of search engine marketing has uncovered a new breed of trademark cases, according to a panel of lawyers speaking at Jupitermedia's Search
A competitor is eating your lunch. You know it. They know it. What you don't know is how they did it. Welcome to the murky world of search engine optimization
Search marketing can be a "crumby" business. But that's a positive, not a negative, according to consultant Alan Rimm-Kaufman, president
The United States Golf Association (USGA) has launched a new online digital version of its new spring 2004 catalog Monday. The site, http://www.usgacatalog.com,
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