Channel | Digital

Auto Site Launched

|  by Chief Marketer Staff

Real estate site ForSaleByOwner.com is rolling out CarsForSaleByOwner.com, an online auto marketplace aimed at connecting car buyers and sellers. The

Overture Ad Underperforms

|  by Chief Marketer Staff

What have we here in this issue's makeover subject? Well, instead of a sea of white space marred by a dainty little bit of copy, this time it's a skyful

Search Engine Shakeup

|  by Chief Marketer Staff

The search engine landscape changed again last month when MSN dropped LookSmart as its technology source and switched to Inktomi. Andrew Wetzler, president

Trimming Down

|  by Chief Marketer Staff

As the oldest advertising agency in the world, J, Walter Thompson (JWT) knew well the hassles of a manual production cycle. For years, staffers mailed

Techno Bazaar

|  by Chief Marketer Staff

Direct marketers can perhaps be forgiven if they're getting just a little jaded. Two years ago, many still saw the magic in cookies, search engine marketing

GADGETS For GIRLS

|  by Chief Marketer Staff

The sex product market has always been geared toward heavy-breathing guys. MyPleasure.com is different in that it targets women. It offers vibrators and

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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