Channel | Digital

Eighteen percent of online buyers account for 46% of online spending, according to a report published yesterday by Internet audience measurement firm Nielsen//Netratings.

Search engine marketing (SEM) has grown into an industry poised to earn a projected $10 billion in 2006 because it does a particularly good job of delivering the right ads to the right viewers. And it can do that because it has a search term to use as a targeting tool; if you

Next time you duck into the corner convenience store or bodega to get a pack of gum and a lottery ticket, take a look around. All that equipment, from the shelves to the security mirrors and from the pricing gun to the

You can tell the local search market is heating up by the amount of attention it

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It shouldn’t surprise anyone: E-mail is still the top online activity for adults, according to a new study from the Pew Internet and American Life Project. But search is gaining on it.

Livedoor, a Japanese Internet marketing company, has acquired Innovation Interactive, a US-based search engine marketing firm, for an undisclosed sum.

There Google goes again, applying its special blend of category-disruptive dynamite to another part of the search marketing industry. This time the explosion has occurred in the Web analytics arena, with an announcement by the Mountain View CA-based engine that it will let Web advertisers and the Web publishers in its AdSense network access some…

Just because the holiday sales season has arrived doesn’t mean that online merchants should take a vacation from testing their Web sites and marketing to reach peak performance.