Channel | Digital

A reported 6,000 people attended last week

As it has done in most areas of our lives, the Web is having an impact on the way we look for everything from rental apartments and used couches to snowshoes and those weird hairless cats.

Google has garnered a lot of ink for its apparent plans to grow beyond search and into other ad media, including offline channels. The company has tested newspaper ads for some of its AdSense marketers, just concluded a trial print ad auction for magazine placement, and in January bought dMarc broadcasting, a platform for serving…

While paid search advertising spending will slow from its meteoric rise during the last few years, it will still hit $10 billion by 2009, according to a new study from New York City-based Internet research firm eMarketer.

Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail will lift sales conversion rates. In January

AOL and a little-known company called Goodmail caused a firestorm last month when they announced that AOL would implement Goodmail's certified e-mail

LET ME SAY THIS RIGHT AWAY: I don't want kids to see Internet porn. To that extent, I'm in line with the U.S. Department of Justice, which wants to revive

Jeeves has officially been served his walking papers. The Web search engine formerly known as Ask Jeeves unveiled the new Ask.com look at Search Engine Strategies New York 2006, during a keynote speech by Barry Diller, chairman and CEO of parent company IAC/InterActive Corp.

Search marketing has been a direct-response medium pretty much since birth, for all the now-familiar reasons: It’s highly targeted, its performance is highly measurable, and search campaigns can be micromanaged to produce the best possible return on investment (ROI). Most of all, unlike mass media buys, which always involve wasted impressions, search reaches people who…

Performics, the search engine marketing division of DoubleClick, came out with another flight of its quarterly Performics 50 keyword performance index in mid-February, and this report, covering the last quarter of 2005, sheds some insight on what happens to search terms during the holiday sales season.