Channel | Digital

Performics’ Holiday Search Snapshot

|  by Chief Marketer Staff

Performics, the search engine marketing division of DoubleClick, came out with another flight of its quarterly Performics 50 keyword performance index in mid-February, and this report, covering the last quarter of 2005, sheds some insight on what happens to search terms during the holiday sales season.

Meow Darling, Catwoman Here

|  by Chief Marketer Staff

How would like to get a call on your mobile phone from Catwoman? Okay, you’re not going to be talking with Catwoman personally. But you could see a short video clip of her, attached to a promo for the movie, thanks to advanced mobile technology.

Monkeys Spots Get Viral (But in a Good Way!)

|  by Chief Marketer Staff

For some of the 90 million people who watched the Super Bowl, the game was essentially over when the losing Seahawks punted with six and a half minutes to go. Others considered the event wrapped on Sunday night, when the nacho crumbs were swept from under the sofa cushions, or Monday morning, when the office…

MSN Tries to Buy Some Love

|  by Chief Marketer Staff

All you compulsive players who can’t resist scratching off those fast-food game cards, take note. MSN Search has just launched an instant giveaway that gives users the chance to snag some swag for doing something MSN hopes they’ll soon be doing anyway: searching the Web with MSN.

What’s The Best Bang for the E-Buck?

By a three-to-one margin, marketers said optimizing a Web site for to attract search engines is a better bet for solid returns than paid search listings, according to a study by JupiterResearch.

SuperPages, Ten Years After

|  by Chief Marketer Staff

The Internet passed one of those mini-milestones in January when SuperPages.com, the online directory and search service owned by Verizon, celebrated its tenth year of doing business on the Internet. Like most ten-year-olds, the company used the occasion to hold a party at its Texas headquarters. Unlike most ten-year-olds, it also took the time to…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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