In keeping with the opportunity curve theory, branding through search is likely to deliver effective and efficient results for many years to come, but those who capitalize early will realize the most impressive returns. Which means there’s no time to waste.
A reported 6,000 people attended last week
As it has done in most areas of our lives, the Web is having an impact on the way we look for everything from rental apartments and used couches to snowshoes and those weird hairless cats.
Google has garnered a lot of ink for its apparent plans to grow beyond search and into other ad media, including offline channels. The company has tested newspaper ads for some of its AdSense marketers, just concluded a trial print ad auction for magazine placement, and in January bought dMarc broadcasting, a platform for serving…
While paid search advertising spending will slow from its meteoric rise during the last few years, it will still hit $10 billion by 2009, according to a new study from New York City-based Internet research firm eMarketer.
Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail will lift sales conversion rates. In January
AOL and a little-known company called Goodmail caused a firestorm last month when they announced that AOL would implement Goodmail's certified e-mail
LET ME SAY THIS RIGHT AWAY: I don't want kids to see Internet porn. To that extent, I'm in line with the U.S. Department of Justice, which wants to revive
Jeeves has officially been served his walking papers. The Web search engine formerly known as Ask Jeeves unveiled the new Ask.com look at Search Engine Strategies New York 2006, during a keynote speech by Barry Diller, chairman and CEO of parent company IAC/InterActive Corp.
Search marketing has been a direct-response medium pretty much since birth, for all the now-familiar reasons: It’s highly targeted, its performance is highly measurable, and search campaigns can be micromanaged to produce the best possible return on investment (ROI). Most of all, unlike mass media buys, which always involve wasted impressions, search reaches people who…
