Petco Tests Product Reviews

Posted on by Chief Marketer Staff

Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail will lift sales conversion rates.

In January the company sent e-mails about top-rated products along with customer-written reviews to its more than 1 million addresses. This month Petco plans to do an A/B split test by sending product offers with reviews to half of its e-mail customer base and offers without reviews to the other half.

Though companies such as have featured ratings and reviews for years, Petco may be the first to test whether adding them to outbound e-mailings increases conversions.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Click here to view the 2021 winners.
Information on 2022 coming soon!

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!