Channel | Digital

Of all the topics featured in e-mail newsletters, few are as narrow as the one covered by Mark Zoske. Zoske and his staff put out an entire e-zine devoted to a well-known chemical compound: salt.

Jackie Joyner-Kersee. Carl Lewis. When they broke their own records, their country watched and cheered their enormous accomplishments. If only the lives of marketers could be so fair.

1-800-Flowers.com will acquire Fannie May Confections Brands Inc., which markets a variety of sweets via the Fannie May, Harry London and Fanny Farmer brands for $85 million in cash.

More than 75% of manufacturing companies will increase their online marketing budgets in 2006, according to a survey from SVM E-Business Solutions.

Marketers who reach for their Magic 8-Ball for answers to the question of using rivals

SuperPages.com, the Internet yellow pages directory owned by Verizon Information Services has more small businesses looking to place pay-per-click (PPC) ads on relevant SuperPages search results than there are spaces for such ads.

Measurability has made search engine marketing. In large part, its success as an online medium was built on two factors: One, everybody searches the Internet, and more and more they’re doing it before making a purchase. And two, the results of using those searches to generate ad placements can be tracked and plotted in almost…

Prudential Financial scored a marketing touchdown during Super Bowl weekend with a branding effort combining television ads and search. A TV spot that

MANY MARKETERS ARE treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep

The search industry still has growth potential, particularly away from the top tier in the local arena and in specific verticals. But to take advantage of those opportunities, search players big and small will have to do something substantive to settle their click fraud and search privacy issues, and will also have to find a…