MANY MARKETERS ARE treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep the blog active, while others are uncertain that consumers will show sufficient interest in the feature to make it useful either for hawking their wares or for spidering by the search engines.
But don’t count online jewelry retailer Ice.com among the pussyfooters. The Montreal-based e-commerce site has not one but three blogs up and running and linked to its Web pages.
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