Channel | Digital

DIRECT RESPONSE radio spots and search have helped computer repair firm PlumChoice build a base of 30,000 small- and home-office customers. Ted Werth

MOBILE MARKETING is on the way, and it will usher in a Golden Age. Soon we'll all be receiving rich-media ads over our Internet phones, being enticed

Medical instrument manufacturer Medwave is hoping a new Web-based tool will boost sales by at least 10% and lower the cost of its prospecting visits,

IN THE AUTO INDUSTRY IT'S said that most people start looking for their next car from the moment they drive their current one off the lot. And research

NEW EVIDENCE THAT e-mail marketing is maturing can be seen in the success of cruise line Royal Caribbean International's recent online video campaign.

Who says there's no loyalty anymore? The new Search Engine User Behavior Study by search marketing firm iProspect and Jupiter Research reveals that those

Mark Zoske has turned a passion for salt into a $3.5 million-a-year online business, largely by using search engine optimization. His firm, SaltWorks,

Microsoft committed itself almost three years ago to catching up to Google and Yahoo! in search. But the company

Last year, Ask Jeeves was so marginal to the search industry that it couldn

It seems inevitable that users will some day access and search the Web over their mobile phones. But a whole raft of technological hurdles remain to be overcome before customers will start surfing