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Cruise Line's E-mailing a Hit

Cruise Line’s E-mailing a Hit

Posted on May 1, 2006 by Chief Marketer Staff

NEW EVIDENCE THAT e-mail marketing is maturing can be seen in the success of cruise line Royal Caribbean International’s recent online video campaign. It probably would’ve been a bandwidth-guzzling flop not more than a year ago.

The e-mailing asked some 2 million recipients to click through to www.royalcaribbean-explorer.com, where they were greeted with a choice of five 90-second

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