Mark Zoske has turned a passion for salt into a $3.5 million-a-year online business, largely by using search engine optimization.
His firm, SaltWorks, boosted sales by 230% over the past year, cut marketing costs by $10,000 per month and raised its rankings on major search engines by cleaning up its online marketing.
It all started back in 2001 when Zoske ran HO Sports, a company that sold skiing equipment. He decided it was time to make the break and see if he could earn money at what had hitherto been a hobby.
So he set up SaltWorks. The Redmond, WA firm now pulls in roughly $300,000 per month. It has 15,000 active customers
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