Channel | Digital

Study Shows Catalog and Web Marketing Synergies

|  by Chief Marketer Staff

Forty-three percent of catalog customers make online purchases with the same merchant, while 35% of online customers also make purchases from company stores, according to new multi-channel marketing data findings released by Forrester Research Inc.

Buy.com’s 2.0 Makeover

|  by Chief Marketer Staff

(Direct) Any company that's been in e-commerce nearly 10 years has a pretty decent claim on being thought of as a pioneer. But Buy.com, which started selling tech goods and consumer electronics through a Web-only store back in 1998, isn't content to sit around and tell stories about the old days.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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