(Direct) Any company that's been in e-commerce nearly 10 years has a pretty decent claim on being thought of as a pioneer. But Buy.com, which started selling tech goods and consumer electronics through a Web-only store back in 1998, isn't content to sit around and tell stories about the old days.
24/7 Real Media Inc. has conducted direct marketing campaigns with online advertising distributed via Internet search engines across a network of more than 950 Web sites.
Seed Corn Media of Los Angeles plans to launch an advertising supported online social network in January 2008.
Web site analytics firm Omniture announced last week it has agreed to acquire multivariate testing company Offermatica for $65 million in cash and stock.
If you're in the middle of a homepage design review, you know there's a lot to consider. This week, MarketingSherpa's Anne Holland shares some things she's learned about the process. For a handy checklist of dos and don'ts, click here.
Click Tactics Inc., an online marketing services firm, has acquired Intrasight, a provider of relationship marketing services for the travel and hospitality industry.
Analysts say that everyone
How does a business-to-business enterprise retool to increase its appeal to consumers? When Brandon Whildin joined Dekalb, Ill.-based Diamond Tour Golf as director of marketing about three years ago, the company had almost no Web presence.
You might not think of a beef retailer as a hotbed of advanced technological thought. But Nebraska-based Omaha Steaks can lay claim to being at the forefront of a number of trends in both marketing and technology.
Yahoo Inc. will acquire BlueLithium, the online advertising network, for $300 million.
