Channel | Digital

Site Markets Discounted Supplements

|  by Chief Marketer Staff

In 2001, Joshua Smith got sick of leaving his home in Arkansas to work part of the year on the oil rigs in Prudhoe Bay, AK and decided to devote himself full time to selling supplements on the Web.

On the Go: Mobile Content Plays Best to Immediate Needs

|  by Chief Marketer Staff

E-Centric recently talked with Mark Wachen, CEO of New York-based Optimost. The Web optimization company recently introduced new functionality to help track and target users by browser, operating system and type of device, including mobile phones and gaming consoles. We asked Wachen for his thoughts on the expanding mobile marketplace.

AKQA Adds Search Talent by Acquisition

|  by Chief Marketer Staff

(PromoXtra) Independent online marketing agency AKQA will acquire search engine marketing consultants SearchRev for an undisclosed sum as part of a bid to become a direct-marketing expert, as well as a brand agency.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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