Channel | Digital

In this Q&A, Lisa Boff talks about her main objective at GE, how to market the company as a “digital industrial company” to both businesses and consumers.

Planning and generating content that converts leads into customers is no easy feat, even for the most seasoned marketers.

It’s never a good thing to take yourself too seriously. Content Marketing World made sure that attendees had a chance to laugh, with keynotes by John Cleese and Nick Offerman.

Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.

The main job of your website isn’t content delivery—it’s email list building.

Having great B2B content isn’t enough. To make it work, you need to understand the patterns of how prospects engage with your content marketing.

These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.

The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.

Live from B2B LeadsCon, learn why you should focus your content marketing strategy on answering your customers’ questions, rather than pushing your brand or product.

Knowing what to measure and having goals is key to better SEO. Get the scoop from Jim McKinley, live from B2B LeadsCon.