Channel | Digital

To make a successful piece of social media content you need to accomplish just three simple, interrelated objectives.

Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.

For those who transacted ad buys manually for years using spreadsheets and fax machines, the dawn of automated, programmatic media buying has been unsettling.

Dos Equis introduced a new, younger "Most Interesting Man in the World" who will be more adventurous to engage Millennials.

For brands, Pay Your Selfie lets them monetize selfies in an everyday way

Here are three ways marketers can start thinking about tackling the industry-wide issue of ad fraud differently.

Victoria's secret (Un) Dress Code is making some customers angry, but the truth is wearing underwear as outerwear is already a trend.

Why is (ABM) so hot? More and more companies know that while B2B marketing still has a place for B2C-style branding and awareness, demand gen is vital.

A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.

While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.