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Resy CMO on Leveraging Search Intent to Inform its Editorial Strategy
A look at Resy's digital marketing strategy, what channels are working best, campaign measurement, and more.
A look at Resy's digital marketing strategy, what channels are working best, campaign measurement, and more.
The panel of judges for the 2023 Chief Marketer PRO Awards has been unveiled.
The brand's media strategy, social investment, measurement approach, and more.
A look at new trends in retail commerce and how marketers can harness their potential.
Marketers should be mindful of a few key requirements relating to collecting and processing customer data.
Here are five key steps to consider before taking the plunge.
Enjoy the highlights of our conversation with Buckley as he discusses what Jameson looks for in a partnership.
We spoke with Verizon Value CMO Cheryl Gresham about the inspiration behind the campaign and how it’s expanding reach behind its typical target market.
Seven steps to creating realistic campaign objectives for ecommerce marketing.
A look at Corona's virtual golf clubhouse activation ahead of the U.S. Open Golf Championship.