Channel | Demand Gen

attribution

5 Ideas for Better Sales and Marketing Attribution

|  by Rob Stagno

To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most.

4 Musts For Influencer Marketing

|  by Marci Hansen

Here's four tips to help you use influencer marketing to increase your brand's visibility and engagement.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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