Hiscox Takes a Risk With Revamped Insurance Branding
The branding challenge for Hiscox was to create something different to entice those who didn’t know the company, but at the same time stay familiar to customers.
The branding challenge for Hiscox was to create something different to entice those who didn’t know the company, but at the same time stay familiar to customers.
Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?
Setting your priorities, knowing what to measure and getting buy in from the entire organization is essential for implementing account based marketing.
Here's three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan.
Marketing communications is critical. What you say and why, where & when you say it represents some of your most valuable intellectual property.
How can you engage these potential buyers and turn them into loyal customers? Join us for a free live webinar where we’ll reveal “13 Surprising Brain Science Secrets That Drive Response”
Content marketing gives prospects an opportunity to raise their hands and say they’re interested. Aligning content with personas can provide the right context.
How can you make sure your marketing strategy is paying off and driving new business?
Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.
If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue
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