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Danone NA VP Talks Activia+ Product Launch Within the Wellness Space
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
Read how industry experts are evaluating the conflict through the lens of digital advertising.
We spoke with Joe Rivas, Vice President of Marketing at IBM, about the motivation behind the campaign, the brand’s new direction and how it’s harnessing creative technologists to help convey that message.
B2B marketers are developing a new skill set: the ability to pivot a virtual event into a real-world physical experience.
The latest virtual worlds that brands are developing to engage consumers in the metaverse.
What Google's latest privacy move means for the marketing and mobile advertising communities.
CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.
The motivation behind Criteo’s presence at the Super Bowl, as well as what a B2B company can gain from such a move.
Explore five of the Bowie pop-up’s most interactive engagements that helped bring the storied career of a beloved legend to life.
We spoke with CMO Lisa Stockmon about marketing the hospital during the pandemic, growing its Gen Z base, generating brand awareness and leaning into the company’s relatability.