Channel | Data & Analytics

B2B marketers have more ways to connect with prospects and customers than ever before. But none of that matters if you don’t really understand what they want.

Moodgeisting ties back to several historical doctrines focused on eliciting consumer emotions. But what does it mean to data-rich marketers?

IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.

At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.

A majority of marketers are embracing data-driven marketing practices, and are working hard to find the right technology solutions and training for staffers to get the most out of big data, according to a recent report from Bizo.

Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress - there’s still hope!

We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists

According to Adobe Digital Index, Bing search results are driving higher-quality traffic to sites compared to Google, and retailers are getting higher revenue-per-visit from Bing.

Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.

Natural skincare company 100% Pure is leveraging predictive marketing technology to run email campaigns, VIP offers and even using the data to help find the best locations for brick-and-mortar stores.