Channel | Data & Analytics

There can be a contradiction between the clarity and insight that the data model provides versus the analytical quality of that model.

Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.

Does your organization have data discipline? Here are three key questions to ask your team.

Delivering mobile ad messages to app subscribers based on location and weather data can mean success for advertisers, and The Weather Company is paying close attention to how these variables can help target consumers.

Just as data made inbound marketing, it’s turning the tide for outbound, and the change is being led by social media.

Consumers are worried about security, but they’re still willing to share information with organizations they trust, according to a new survey from SAS.

When put to work properly, CRM data can help drive huge gains in your campaign results and ROI for the holidays and beyond.

Online retail powerhouse Overstock has been on the cutting edge of data-driven marketing practices, and Overstock CIO Bhargav Shah will be discussing Overstock’s transition to a data-driven business in a live webinar on November 5.

You know the old saying….cleanliness is next to great data. Well, maybe that’s not quite how it goes. But B2B marketers that want to connect with their customers should keep up with their data hygiene. During a pre-conference intensive at DMA 2014 in San Diego, Ruth P. Stevens, president, eMarketing Strategy, and Cyndi W. Greenglass,…

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