Social
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Acquisition
Are Snapchat Stories the Perfect Marketing Platform?
Snapchat Stories might be a new vehicle for marketers to get communications in front of multiple millions of totally engaged viewers. Here’s a primer.
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Engagement
Creating a Successful Second-Screen Experience
In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.
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Facts & Figures
Healthy is the New Green: The Rise of Healthy Brands
Brands are discovering that harnessing the power of the health conscious consumer requires some heavy lifting that does not stop with messaging and packaging.
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Social
4 Tools to Remove Fake Followers
Twitter and Instagram can attract fake followers who detract from those followers truly interested in your brand. Here’s 4 tools to find and remove fakers.
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Engage & Convert
5 Tactics for Advertising Your App on Twitter
The stats confirm Twitter’s position as a major player in the mobile marketing space. Here’s five hot tips for app marketing on Twitter.
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Engage & Convert
Extending Your Event With Social and Mobile
For B2B marketers, mobile and social is crucial to extending the engagement opportunities of live events far beyond the day itself.
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Engagement
Storytelling Critical to Viral Video Share
Learn the top sites for viral video sharing and where the growth is coming from. Entertainment, great storytelling and education are key factors sharing.
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Acquisition
Kicking Super Bowl Spots Far Beyond the End Zone
Here’s practical advice to make the most of your Super Bowl spot, including crafting followup participatory marketing and which brands are getting it right.
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Digital
Viral Share Goes Wild on Facebook
Viral share is a marketer’s dream. Your hard work has paid off with your marketing video reaching the masses. eMarketer gives you the stats you need know.
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Events
SAP Tech on Display at the Super Bowl
SAP will be providing fans and media with unique insights into what’s trending and how fans are talking about the big game on social media through the NFL.com Stats Zone.