Social
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Acquisition
Coffee-mate Opens The Café on OSU Campus
Coffee-mate has been at OSU for a year marketing to college students, and during finals it opened The Café, an extravagant free coffee shop with delivery.
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Engagement
Coke on the Power of Crowdsourcing
Coca-Cola’s Leonardo O’Grad shares not only how and why crowdsourcing is so effective, but how the brands marketing strategy has changed.
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Acquisition
25 Brands that Hit the Mark with Disruptive Marketing
Disruptive marketing is a way to stand out and to prevent entrepreneurs from moving into your space and putting you out of business at breakneck speed.
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ROI | Metrics
Driving ROI With Smarter Social Creative and Targeting
Learn how home furnishings retailer Z Gallerie paired social creative insights with advanced audience data to drive a 62% return on ad spend in a free webinar.
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Acquisition
12 Top Brand Moments from 2015
These big brand moments show real success, but that it didn’t always come easy. Examples are from Wendy’s, Bud, Nissan, Alibaba, Honey Maid and many others.
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Engagement
Holiday Marketing: It’s Not All About Tradition
What does your brand represent? What most motivates your top customers? By understanding where your company’s and your best customers’ values intersect, you can connect more deeply.
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Agencies
Chief Marketer Asks…What Were the Top Trends of 2015?
We thought it would be a good time to check in with the leaders of some of our PROMO and B2B Top Shops, to get their take on the top trends of 2015—and what will be the biggest trend to come.
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Acquisition
Dr Pepper’s Social Coupon Referral Campaign Takes Off
A recent social coupon referral campaign for Diet Dr Pepper helped drive sales and brand awareness with impressive results.
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Engagement
Chief Marketer Asks…Which Brands Are Best at Customer Engagement?
Chief Marketer asked four marketers to share some thoughts on which brands they think are doing a great job creating customer engagement online and offline.
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Digital
Why You Should Optimize Digital Content for Vertical Screens
Read up on how to optimize digital content for vertical screens to reach Millennials on the Snapchat and Periscope apps.