Social
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Profiles & Campaigns
2022 PRO Awards Winners Revealed – Announced at Nov. 15 Event
The editorial team at Chief Marketer team has announced the 2022 PRO Awards winners, revealed on Zoom Nov. 15. Congratulations to all!
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Social
Inside Ocean Spray’s Cross-Channel Holiday Marketing Campaigns
How the CPG brand views fragmentation as both a challenge and an opportunity.
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Engagement
How Four Brands Are Crafting Halloween-Themed Metaverse Activations
Spooky metaverse experiences from several brands that went the digital route this Halloween.
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Engagement
Marketers on Fire: Bombay Sapphire Global VP on Baz Luhrmann-Led Creative Campaign
We spoke with Bombay Sapphire Global Vice President Natasha Curtin about how the campaign ties into the brand’s “stir creativity” mission.
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Social
Building a Social Commerce Strategy Based on Fostering Customer Trust
Key considerations for developing a social commerce strategy.
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Demand Gen
Metaverse Marketing Part 2: iHeartMedia CMO and State Farm VP Dish on Challenges, Advice, Upcoming Projects
Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.
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Social
iHeartMedia CMO and State Farm VP Discuss New Metaverse Activation on Roblox
We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.
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Social
How Fintech Company Kasasa Tapped Influencer Marketing and the ‘Shop Local’ Trend
How one brand is applying the “going local” concept to finance institutions—and the challenges that entails.
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Social
TikTok’s Q2 Ad Spend Increases While Facebook and Instagram Slows
A recent study suggests that ad spend on TikTok is surpassing Meta and Instagram.
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Social
How David’s Bridal Leverages TikTok to Increase Social Media Sales
A look at the company’s recent social push and how influencers factor heavily into its marketing strategy.