Social
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Social
Q&A: Word of Mouth Marketing Association
This week was Social Media Week Chicago, where all things social took center stage in the windy city. Chicago-based Word of Mouth Marketing Association president Suzanne Fanning spoke with the Chicago Tribune about the power of social media as a marketing tool.
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Social
Tips For Sharing Research-Based Content
Marketers should use research that first answers a common question to get people’s attention, and also must decide what type of research they’d like to become known as a source for. Keeping messages simple and clear is also key.
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Data & Analytics
Demand Gen Tips: How to Follow the New Buyer’s Journey
In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.
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Social
Tips for Killer Social Media Campaigns
Running a social media campaign right takes skill and the right timing, whether its a contest, a quiz or an effort to get people to sign up for newsletters, just throwing an offer out on social media networks isn’t going to cut it.
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Social
Using Social Proof to Boost Conversions
Marketers can leverage social proof to build quality engagements with customers, and hopefully turn those engagements into conversions.
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Social
Integrating SEO and Social Marketing
Digital marketing expert Dave Lloyd says that marketers need to integrate SEO and social marketing if they want to create the most effective marketing strategies for their companies.
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Data & Analytics
Six Tips for Better B2B Social Marketing
Here’s what some of the experts at BMA2014 had to say about B2B social marketing.
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Social
Why Social Media Influencers are a Valuable Asset for Your Brand
Popular YouTube influencers can make great social media influencers if you play your cards right. Here’s some solid tips.
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Social
Five Strategies to Selling Your Boss on Social Media Spending
CMOs must justify social media spending, even if their organizations don’t quite understand the benefits of social engagement.
