Social
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Data & Analytics
Six Tips for Better B2B Social Marketing
Here’s what some of the experts at BMA2014 had to say about B2B social marketing.
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Social
Why Social Media Influencers are a Valuable Asset for Your Brand
Popular YouTube influencers can make great social media influencers if you play your cards right. Here’s some solid tips.
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Social
Five Strategies to Selling Your Boss on Social Media Spending
CMOs must justify social media spending, even if their organizations don’t quite understand the benefits of social engagement.
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Social
Facebook Ads Getting Pricier
It’s getting more expensive to buy ads on Facebook, with the social network’s total ad impressions declining by 25 percent and its ad revenues rising by 67 percent.
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Data & Analytics
Olympic Sponsorship Helps USG Leap Rebranding Hurdle
USG’s fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.
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Social
How Brands are Sneaking Ads onto Vine
Brands are finding ways around Vine’s no ad policy to get their message out to the millions of Vine users.
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Social
5 Tips to Find the Right Social Media Influencers
How do you make sure that your pick of social media influencers are the right people to represent your brand? Here’s five tips.
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Social
Applebee’s Forks Over its Instagram to Customers
Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 780,000 photos tagged with the Applebee’s hashtag.
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Acquisition
All Roads Lead to Location Based Data
Location based data is paving the way for innovation in marketing on a local basis.
