Social
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Acquisition
M&M’s Rewinds History to Be “Cool”: VP Marketing
Berta De Pablos-Barbier, vice president, marketing, Mars Chocolate North America, on the marketing strategy behind M&M’s 75th Anniversary celebration.
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Engagement
How to Avoid 5 Common Social Customer Service Pitfalls
Whether you’re perfecting your social customer service strategy or just starting out, you’ll want to avoid these common mistakes
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Acquisition
6 Ways to Prevent Destructive Experiences with Influencers
Holly Pavlika, senior vice president at Collective Bias, shares six tips to handle difficult situations with influencers before they even begin.
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Acquisition
Lean Cuisine’s Double-Digit Digital Turnaround
Jeff Hamilton, president, Nestlé Prepared Foods, shares how Lean Cuisine deleted the word diet from its marketing lexicon and turned the brand around.
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Acquisition
Burberry Uses Snapcodes to Unlock Fragrance Content
Burberry is the first luxury brand to use Snapchat’s ‘Snapcode’ on its products in stores to encourage shoppers to scan the code to unlock exclusive content.
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Data & Analytics
3 Tools to Analyze Instagram Content
3 tools to track and analyze Instagram content and why you need them.
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Acquisition
Brit + Co CEO on Why Snapchat is a New Partner
Brit Morin, the founder and CEO of Brit + Co, shares the company’s strategy on how to create content for Snapchat.
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Profiles & Campaigns
Mattel Becomes Relevant Again By Reinventing Barbie
Barbie has always been a gal of action, and her latest big move was to help reinvent Mattel, the company that created her.
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Digital
Live From Adobe: The Social Sides of Comedy Central, McDonald’s and George Clooney
Keynoters at this week’s Adobe Summit shared the importance of engagement and why they do (or in Clooney’s case don’t) use social media.
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Acquisition
5 Ways Influencer Marketing Transforms Retail Sales
Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.