Social

• Data & Analytics

  GetGlue Connects Entertainment Marketers With Fans

  As TV watchers, moviegoers and readers increasingly consume entertainment with tablets and smartphones at their sides, the potential for marketers to connect with them via another screen becomes more and more enticing. Enter GetGlue, which wants to become the social hub for entertainment.

• Social

  National Audubon Engages With Birders on Facebook

  The National Audubon Society looked at two factors the immense popularity of Angry Birds and the launch of the bird-watching-themed movie The Big Year from 20th Century Fox and saw recruitment potential

• Social

  Eight Ways to Market More Socially This Holiday Season

  Some key dates during the peak of the holiday season still lie ahead and keeping a handy list of tips and reminders will help marketers get the most out of social media and Facebook ads during the holidays

• Social

  For the File: Tips for Incorporating Content in Promotions

  Planning a promotion or marketing campaign where content plays a role? The following will help keep you on course and hopefully provide some food for thought:

• Social

  Editor’s Note: Come Out of Your Shell

  BY NOW WE’RE ALL USED TO AND EXPECT transparency from online marketers. If your business has any kind of online presence, you’re being commented on, blogged

• Social

  Social Marketing Goes Mainstream: Chief Marketer Annual Survey Find Marketers Believe in Power of Social

  What’s the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It’s arbitrary, but 75% seems as good a milestone as any

• Social

  (Radio-)Active Links

  If you want a longer-lasting link, get it on video. Shared links from YouTube have a mean half life of 7.4 hours, compared to 2.8 hours for links shared on Twitter

• Social

  Whole Foods/LivingSocial Deal May Make Money, But Misses The Mark

  The Whole Foods/LivingSocial deal, under which one million consumers purchased $20 grocery coupons for $10, is already a win for Whole Foods. The high-end supermarket chain has received a wealth of media mentions as a result of the deal, a phenomenon …

• Email

  Email Social Sharing Link Adoption Slowing Down

  Use of share-within-your-network (SWYN) social links is declining slightly in online retailers’ email messaging, according to a new report from Responsys.

• Social

  5 Ways Flickr Serves as a Promotion Marketer’s Best Friend

  Marketers often overlook Flickr as a pivotal resource in the social media space, when in reality the photo-sharing platform is a valuable resource to access millions of consumer viewpoints from all across the globe. . Flickr currently has 40 million active users, hosts 6 billion images, and has increased user uploads 20% year-over-year for the past five years.
  It can be a marketer’s dream as long as you know the five points of value that it can deliver.